In technology sectors, such as in the automotive industry, innovations are successful only when they are cheaper or technologically superior and when they arrive at the right time.
Many an innovation has vanished in a filing drawer to avoid cannibalizing an existing market.
Thanks to extensive experience in both the fields of R&D and market development, we increase your chances of success when introducing innovations.
Our customers’ objectives include:
- introducing product innovation
- introducing process innovation
- securing intellectual property
In innovation projects, we offer added value to our customers by:
- monitoring the marketability of the innovation at every step of the way
- finding the best suppliers for a complex new product
- targeted observation of rival patent applications
- moderating and coaching R&D teams when developing innovations critical for success
Our goal is always to support the entire innovation development process within the business.