Innovation and clients.
Should innovation be regarded as a process of continuous development or rather, to use a current catchphrase, as a process of disruption? Innovation has always been both – only the buzzwords have changed.
On the evening of the 5th of August 1888, Daniel Hotz, master mason and my distant ancestor, reported in the municipality of Mingolsheim: “A wind machine has just come through town!” In modern terms, this would be described as the main disruption of the 20th century. For he commented on nothing other than the first long-distance motorcar trip, taken by Bertha Benz in the Benz Motorwagen No. 3 from Mannheim to Pforzheim. Today, this event would certainly have been described in detail on Facebook – at the time, my ancestor probably did not realize exactly what had just occurred.
As debates raged about whether driving with speeds upwards of 30 km/h was deleterious to body and soul, end customers had already decided that they wanted these vehicles, and thus the car began its victory march. One automotive innovation followed the next. Producers controlled the innovation speed. Nowadays, however, most cars are still powered through internal combustion engines – they are loud, require steering, and cause accidents.
Around 130 years after that first car trip, the buyer is now in a position to decide how quickly innovations are developed, right up to the next disruption. When will buyers be able to purchase a quiet, self-driving vehicle with rapid acceleration and without direct emission of pollutants, a car that gets them from A to B as quickly as possible while the buyer relaxes with a newspaper? What effect will this have on the thousands of suppliers?
The service that we provide to you consists of monitoring changes relevant to the market, to work with your team to develop different options for action, and to plan and implement the required measures in your company in a timely and targeted fashion. We use our knowledge of the market to your advantage as well as our network, which informs us of changes relevant to you.
These required innovations might be service expansions, new products, or even entirely new fields of business.